Functiebeschrijving

The intern will support the marketing team in designing, executing, and analyzing end-to-end marketing campaigns for our connected-truck products and services. This assignment combines creativity, communication, and analytical thinking, giving the student full ownership of selected campaigns—from first concept to final delivery.

The role is ideal for a 3rd or 4th year student with an interest in marketing and some basic experience in campaign creation, content production, or marketing analysis.

Objective

Plan, execute, and evaluate marketing campaigns that promote our digital truck services to different customer segments. This includes creating campaign content, coordinating with internal stakeholders, and analyzing performance results.

Key Responsibilities

1. Campaign Planning

• Support the creation of campaign goals, target audiences, and communication angles
• Translate technical product features into clear customer value messages

2. Content & Deliverable Creation

• Develop marketing materials such as email copy, social media posts, visuals, one-pagers, or presentations
• Coordinate with design, product, and sales teams for approvals and alignment
• Ensure brand consistency and clarity across all campaign assets

3. Campaign Execution

• Help publish campaigns across channels (email, digital platforms, social media)
• Monitor timelines, track deliverables, and maintain campaign documentation

4. Campaign Analysis

• Collect and evaluate performance metrics (open rates, click-through rates, engagement, conversions)
• Identify trends and propose improvements for future campaigns
• Summarize insights in a clear and business-friendly format

5. Stakeholder Collaboration

• Work closely with product marketing, digital communications, and sales teams
• Present campaign results and lessons learned