With great products, class-leading services including PACCAR Financial and PACCAR Parts, and a dedicated, customer oriented organization, DAF Trucks is a leading manufacturer in the European truck industry. In 2015, DAF increased its European heavy duty market share to 14.6%.
While the light truck market in the European Union grew over 5% to a level of 49,000 units in 2015, the EU heavy truck market increased by 19% to over 269,000 registrations. This reflects an improving economy in Europe, low interest rates and a strong demand for Euro 6 trucks because of their high fuel efficiency, excellent reliability and high resale values. DAF’s EU market share in the 6 to 16 ton market segment increased from 8.9% in 2014 to 9.0% in 2015. In the heavy truck market (> 16 tonnes) in the EU, DAF market share grew from 13.8% in 2014 to 14.6% in 2015.
DAF strengthened its position in major EU markets in 2015. In Germany – the largest market in Europe – DAF heavy duty market share grew to 10.8%. In Great Britain and The Netherlands market share increased to 23.9 and 29.4%, whereas market share also grew in amongst others Spain (11.3%), Poland (18.9%) and the Czech Republic (17.2%). In France and Italy, DAF market share stabilized at 12.0% and 10.2%. In the heavy-duty segment, DAF is the market leader in the Netherlands, Great Britain, Poland and Hungary. In Belgium and the Czech Republic, DAF is market leader in tractors.
Growing presence outside Europe
DAF has also further strengthened its market position outside the European Union. DAF made its entrance into Malaysia and Colombia. In Taiwan, a new assembly plant was opened to double production capacity for the LF, CF and XF models. With a market share of 17.8%, DAF is the largest European truck brand in Taiwan. The DAF factory in Ponta Grossa, Brazil increased production and commenced assembly of the versatile CF series and the PACCAR MX engine. DAF introduced its complete Euro 6 range in Turkey, where new emission legislation came into effect on 1 January 2016.
It is estimated that industry sales in the above 16-tonne truck market in Europe in 2016 will be in a range of 260,000-290,000 units. With a class-leading product range, top quality services and a strong dealer network, DAF is positioned to further increase market share in the coming years.