Business Analyst Marketing Communications
Data-Driven Business Analyst with a Passion for Customer Loyalty and Marketing Effectivenessess
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Locatie Eindhoven
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Afdeling PACCAR Parts
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Fulltime Fulltime
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Opleidingsniveau Bachelor
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Contracttype Vast contract
Functiebeschrijving
As a Business Analyst Marketing Communications, you will play a pivotal role in driving data-informed decision-making across our customer loyalty initiatives (NEXT Customer Program) and Marketing campaign effectiveness.
Your key responsibilities will be:
- Customer Data Mastery: Maintain and optimize the PPE customer database, ensuring data quality and usability for marketing purposes.
- NEXT Customer Loyalty Program: Measure and report all actions within the program, and develop insights to improve customer engagement.
- Campaign Effectiveness: Improve and implement measurement frameworks for all campaigns, report on their effectiveness, and propose improvements.
- HubSpot: Serve as the main responsible for HubSpot, including setup of automated flows and measurement of their impact.
- Business Analysis: Analyze customer and sales data, develop dashboards, and support KPI reporting for marketing activities.
- Backup Role: Act as a backup for the eCommerce Business Analyst, supporting on tools and systems when needed.
- Team Enablement: Inspire the Marketing Communications team to become more data-driven in their daily work.
Jouw profiel
We are looking for a candidate with the following profile:
- a Bachelor or Master degree in Business Administration, Marketing, Technology or a related field.
- Minimum of 3 years of experience in an analytical role within a commercial environment.
- Strong analytical skills and experience with SQL, Microsoft Access & VBA.
- Preferably experience with Python, PowerBI, and HubSpot.
- Proactive, independent, and hands-on mentality.
- Strong communication skills in Dutch and English.
- Demonstrates perseverance and a results-driven mindset.
Afdeling
PACCAR Parts Europe (PPE), part of the world-wide PACCAR Parts Division, is responsible to develop the sales of spare parts to customers in all DAF markets across the world, exclusively through the DAF and TRP dealer network. To satisfy our customers and dealers requirements, PACCAR Parts sells DAF and PACCAR Genuine Parts as well as the All-Makes truck & trailer brand: TRP. The company utilizes 8 state of the art distribution centers (Eindhoven, Leyland, Madrid, Budapest, Massbach, Ponta Grossa, Bogota and Panama) and is delivering unique and innovative customer and dealer solutions.
Within PPE, the Marketing Communications department is end-to-end responsible for the development, implementation & roll-out of multi-channel campaigns to dealers and customers. This includes the development and execution of NEXT customer program, lead generation campaigns and product promotions on behalf of dealers. These campaigns are based on customer intelligence, being relevant for each target audience throughout the lifecycle of the vehicle and include magazines, email marketing campaigns, social media and digital marketing. Campaigns should be data driven with a strong focus on achieving pre-defined goals and creating tangible returns on investment.
Wij bieden
At DAF you will work in an innovative and committed organization. Cooperation and responsibility are key. We offer you a career with development opportunities. You don't just choose a job, you choose for a career at DAF. Working together on a high tech product, with passion and pride. That's working at DAF. In addition to a good salary, DAF offers you the following working conditions:
- A 36-hour workweek;
- 27 Vacation days and a possibility of 13 ADV days (reduction of working hours);
- A variable bonus, based on DAF results;
- A good work-life balance (due to flexible working hours);
- A retirement plan and group health insurance;
- Extensive opportunities for personal growth, such as education programs and (online) training courses.
Salarisschaal: 13